Telling the story of innovation in health care technology
The Health IT Marketer Podcast tells the story of the tools and trends in connected health. Host Jared Johnson stays relevant, inspirational and a little unconventional while interviewing rock stars of the health care marketing world. This program plugs you into the conversations happening about health care technology, whether you’re a clinician, CIO, or marketing to or on behalf of hospitals/providers.
Listen to recent episodes:
Sep 19, 2016 | Blog, Marketing, Podcast, SEO
Search engine optimization, or SEO. So often misunderstood. So frequently changing. So rarely done well. And so often ailing from neglected, outdated practices or black hat tricks that now only get your pages punished. Jim Bader of Vertical Measures gives us a... read more
Aug 22, 2016 | Blog, Digital Health, Patient Engagement, Podcast
We must move away from understanding the value of products towards understanding the value of experiences, according to Dr. Roni Zeiger, co-founder of Smart Patients, former Google chief health strategist, and upcoming keynote speaker at SHSMD Connections. What... read more
Aug 16, 2016 | Blog, Digital Health, mHealth, Patient Engagement, Podcast
Is there a grain of truth in the controversial claim that digital health is the snake oil of the 21st century? How is the connected health experience changing, and how can everyone keep up? Join industry veteran John Sharp, senior manager of the Personal Connected... read more
Aug 7, 2016 | Blog, Digital Health, Patient Engagement, Podcast, Social Media
Providers have a moral obligation to create and curate content for patients online, and the absence of clinicians on social media can have catastrophic consequences, says Dr. Farris Timimi, medical director for the Mayo Clinic Social Media Network. So how does social... read more
Jul 30, 2016 | Blog, Digital Health, Podcast
Ahava Leibtag, president of Aha Media Group, works tirelessly to rid the world of some of the more grievous errors that are made in content marketing. If you are like the majority of health care marketers who are stuck between having too much content and not enough,... read more
Jul 25, 2016 | Blog, Digital Health, Podcast, Strategy
Ruth Portacci, president-elect of SHSMD, knows that providers are dealing with so many issues at such a fast pace, they still need help knowing how digital fits within their strategy. One way is to find useful insights from the digital touch points in the day-to-day... read more
Jul 17, 2016 | Blog, Podcast
Pediatric resident and doctor blogger Sarah Bernstein gives her take on how digital health impacts residents as well as seasoned clinicians. One of her most engaging blog posts regarded her experience as a teenage patient and what it meant for her cardiologist to... read more
Jul 8, 2016 | Blog, Digital Health, Patient Engagement, Podcast, Social Media
We as marketers tend to want to blast forward at light speed, so it’s important to balance our digital strategies with an awareness of the risks involved. HIMSS social media ambassador and health care attorney Matt Fisher sheds light on ways to advance health care... read more
Jul 1, 2016 | Blog, Podcast
Chris Boyer, Senior VP of Digital and Creative, Revive Health, outlines the need to create a personalized experience for every health seeker and the tools needed to build an effective strategy around it. Learn the most common areas where hospitals are struggling with... read more
Jun 24, 2016 | Blog, Health IT, Patient Engagement, Podcast
Jared reveals the top 5 episodes of 2016 so far and highlights excerpts from each one on topics including influencer marketing, CRM, patient engagement and SEO. Whether or not you have heard every episode during the first half of the year, Jared’s Mid-Year... read more
