by Jared Johnson | Sep 19, 2016 | Blog, Marketing, Podcast, SEO
Search engine optimization, or SEO. So often misunderstood. So frequently changing. So rarely done well. And so often ailing from neglected, outdated practices or black hat tricks that now only get your pages punished. Jim Bader of Vertical Measures gives us a...
by Jared Johnson | May 17, 2016 | Blog, Digital Health, Health IT, Marketing, mHealth, Mobile, Podcast
Dr. Matt Patterson, president of AirStrip, levels with listeners about how to craft effective marketing messages based on what doctors really want. Physicians often just want to be left alone to do their work, and they are tired of being told that something new is...
by Jared Johnson | Apr 19, 2016 | Big Data, Blog, Digital Health, Marketing, mHealth, Patient Engagement, Podcast, Social Media
Mandi Bishop, a.k.a. @MandiBPro, is one of the best-known health IT influencers, but that doesn’t mean that everyone is using best practices when attempting to engage her in influencer marketing campaigns. Learn from the pro as she dishes on tips for approaching...
by Jared Johnson | Mar 15, 2016 | Big Data, Blog, Marketing, Podcast
In his work placing lead driving and awareness campaigns for large hospital systems, Evariant’s Neil Mammele shares how to let the data drive. From influencer marketing to Facebook ads, the foundation of a CRM can provide new insights and lead to almost any goal. And...
by Jared Johnson | Mar 2, 2016 | Blog, Marketing, mHealth, Podcast
Just as “health care” no longer means only check-ups, “marketing” no longer means only acquiring new patients. Join Shawn Gross, chief digital strategist and health care lead at White Rhino, as he discusses how hospital marketers benefit by shifting their focus to...
by Jared Johnson | Feb 22, 2016 | Blog, Marketing
If you’re wondering where to turn for answers about why your content marketing seems to be under-performing, you may want to consider a mirror. Then take comfort because you’re not alone. Joe Pulizzi pointed out at Content Marketing World in September 2015 that...
