Kathy Divis, founder of the Health Care Internet Conference (HCIC) and president of consulting firm Greystone.net, offers simple, proven ways to address three key digital marketing challenges in health care: silos, limited resources, and managing change. Learn why it is essential that your website has tangible benefits for all users.
Air Date: December 23, 2015
Guest: Kathy Divis, president, Greystone.net, founder of the Health Care Internet Conference (HCIC)
|1:11||Introducing Kathy Divis|
|2:27||Highlights from HCIC 2015|
|4:20||What trends are you seeing in health care digital marketing?|
|7:02||What pain points should health care marketers pay attention to?|
|10:59||How can a health IT marketer move digital marketing forward?|
|14:00||Bonus question: If you could join a music group or rock band for a day, who would it be?|
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