Health Care MarTech
Book Jared Johnson, a leading voice in digital health care marketing technology (martech), to keynote your conference or team event.
From his fresh rapping skills to his personal storytelling about what motivates him to change health care, keynote speaker Jared Johnson captivates and inspires audiences across the country.
Yes, we said rapping.
Book Jared to speak at your conference or corporate event about how digital health and health care marketing technology are pointing us to the future.
What are People Saying?
Jared Johnson’s presentation resonated well with everyone. I was touched because I too believe that health care is always personal. I really enjoyed Jared breaking the ice before his presentation by rapping. I could definitely see him going viral!
Jared is a great presenter and his rap songs are the best!
Such a fun and engaging speaker!
Entertaining and poignant while sharing innovative and human concepts. Keep inspiring and informing!
Loved Jared’s energy and passion. Plus, first time I’ve seen someone rap to begin a session. Nice work!
So awesome … wish I could have seen more from Jared.
Jared caught my attention right off the bat with his presentation style and unconventional approach. I can safely say I left his presentation armed with relatable principles and ideas to take back to my team. Well done.
This guy was amazing!
Very engaging. I felt re-energized after his presentation.
Jared speaks about how to implement digital health and health care marketing technology, from growth hacking to patient engagement. Here are three examples.
1. The New World Health Care Marketer
Get comfortable with analytics and technology, or be prepared to find a new job.
To succeed today, health care marketers must extend their competencies to areas beyond their training, areas that have not been thought of as part of their expertise—like quality metrics, patient engagement and electronic health records. Success now requires a desire to innovate, play Moneyball and break down organizational silos.
Jared takes the audience on an autobiographical tour of his own career development in which he talks about why transformation to versatility is the future of health care marketing, as well as how to change from marketing to engagement by ushering in digital conversations that go beyond a tack-on strategy.
2. How to help clinicians adopt digital health
Everyone wants clinicians to adopt digital health, but how?
Health care professionals are facing so many new challenges in today’s landscape of shifting business models, regulations and patient experience initiatives, it can be easy to ignore the innovation that is happening in digital health.
Jared shares highlights from conversations with 20 health care technology thought leaders with firsthand experience partnering with patients and using digital health tools. Each conversation is with a well-respected peer in the health IT community – physicians and advocates who empathize, understand the challenges and have experienced their own successes.
3. MarTech 101: Health IT and marketing merging tribes
Stop trying to solve the same challenges from different silos.
Historically health IT and marketing have remained as two separate tribes. But digital disruption and patient engagement have necessitated that they come together. In fact, the degree to which marketing and IT collaborate is one of the greatest indicators of how well health care organizations will succeed in this new age.
Jared explores how to develop a shared culture of innovation that harnesses strengths from both sides of the house using case studies from early adopter health systems. Learn how to develop new solutions to solve challenges such as transparency, patient access, patient satisfaction and digital patient experience.
Keynote address: $2,000 (plus travel costs if applicable)
Workshop/team event: Contact us for a quote
Recent Speaking Engagements
The New Career Path of the Health Care Communicator
To succeed today, health care marketers and communicators must extend their competencies to areas beyond their training, areas that have not been thought of as part of their expertise—to new subjects like quality metrics, patient engagement and electronic health records. Success now requires a desire to innovate, play Moneyball and break down organizational silos.
Jared took the audience on an autobiographical tour of his own career development in which he talked about:
- Why transformation to versatility is the future of health care communications
- How to change from marketing to engagement: Usher in digital conversations that go beyond a tack-on strategy
- Everyday tips to set up your communications team for success
Taking the “Scary” Out of Health Care
Jared presented a case study of Phoenix Children’s Hospital becoming the first (and only) children’s hospital to livestream a surgery on Periscope.
When Good isn’t Good Enough: Baselining to Find Best Practices and Prioritize Digital Patient Experience
The Hospital Digital Experience Index (HDX-15) report is groundbreaking research that helps hospitals benchmark their websites.
Dave Wieneke, Connective DX
What are Mobile Companion Apps and How Can They Be Used in Your Next Service Line Marketing Campaign?
In the context of changing healthcare reform, marketers are capitalizing on customer engagement strategies from other industries by building mobile companion apps. These small 3-4 screen digital experiences foster patient engagement, loyalty, and brand ambassadors that evangelize new waves of patients.
Shawn Gross, White Rhino
Podcasters, Rock On!
Podcasting is taking center stage as a key channel for health care marketers. Attendees learned how to get the most out of listening to podcasts, as well as how to get started producing one of your own. Then we dove deeper as we showed how podcasters should use the same methods as indie musicians to build their audience and develop a quality product. For those about to podcast, we salute you!
Janet Kennedy, Get Social Health Podcast, and Joe Lavelle, intrepidNOW Healthcare Podcast
Emerging Technologies Driving New Patient Care
The Internet of Things (IoT) and Apple Watch dominated headlines in 2015. Patients are tracking more of their own health information with wearables, and expectations are changing for how to interact with caregivers. Jared and co-presenters took an inside look at how technology is affecting patient care settings, particularly the exam room. Attendees learned how physicians are utilizing wearables to advance medical care and engage with today’s connected patients.
Steve Koch and Russ Maloney, Sitewire Health
Digital Strategies for Patient Engagement in 2015 and Beyond
Consumers have more choices than ever for their care, but there are still large gaps in patient engagement. At least 68% of patients do not know the name of the physician in charge of their care. At least 43% of patients do not know the reason for their hospital admission. In this interactive session, Jared discussed three significant emerging trends in patient engagement: (1) the advancement of consumerism, (2) the impact of regulations on value-based care, and (3) new care models and partners entering the space.