by Jared Johnson | Jul 29, 2015 | Blog, Health IT, Strategy
Health care needs shared leadership in marketing and IT to make the most of digital teams This is part 3 in a 3-part series about the role of digital marketers in health care. Part 1 focused on why there is a shortage of health care digital marketers. Part 2 discussed...
by Jared Johnson | Jul 21, 2015 | Blog, Health IT
Patientco recently released a fully redesigned version of PatientWallet, a Web-based service for patients to pay all of their medical bills in one place and communicate with their provider. I recently spoke with Josh Byrd, Patientco’s director of marketing,...
by Jared Johnson | Jun 29, 2015 | Blog, mHealth
Put a premium on passion when hiring digital marketers and consultants This is part 2 in a 3-part series about the role of digital marketers in health care. In Part 1, I discussed the shortage of digital marketing talent in health care. Having been on both sides of...
by Jared Johnson | Jun 22, 2015 | Blog, EHR, Health IT, mHealth, Mobile, Wearables
Cloud-based EHR provider Kareo recently launched an Apple Watch app. The app takes advantage of the watch’s interface to improve practice communication, reduce patient wait times and improve productivity. I recently asked Amber Glende, brand marketing manager at...
by Jared Johnson | Jun 18, 2015 | Blog, mHealth
Combination of strategic and technical skills makes them hard to come by, and even harder to retain This is part 1 in a 3-part series about the role of digital marketers in health care. If you’re in a health care organization having a hard time hiring and retaining...
