by Jared Johnson | Feb 22, 2016 | Blog, Marketing
If you’re wondering where to turn for answers about why your content marketing seems to be under-performing, you may want to consider a mirror. Then take comfort because you’re not alone. Joe Pulizzi pointed out at Content Marketing World in September 2015 that...
by Jared Johnson | Feb 16, 2016 | Blog, Digital Health, Health IT, mHealth
Nick Adkins, the kilt-wearing, pink socks-touting co-founder of ReelDX shares how asynchronous video is gaining traction, how health IT has changed in the year since debuting his company’s medical video API, how clinicians can give input on digital health tools,...
by Jared Johnson | Feb 9, 2016 | Blog, Digital Health, Podcast
Strap on your seat belts and try to keep up! @SeattleMamaDoc gives a fast-paced, highly insightful look at how digital health keeps evolving and what providers must do to provide the best care for patients who are now using every resource at their disposal to research...
by Jared Johnson | Feb 3, 2016 | Blog, Health IT, Patient Engagement, Podcast
e-Patient Dave is a leading spokesman for the patient engagement movement. In this exclusive interview, Dave describes health IT’s role in empowering patients and the ensuing culture war between e-patients and the clinician community, from governments running ads to...
by Jared Johnson | Jan 26, 2016 | Blog, Marketing, Podcast
Aaron Watkins has worked for years to blow the doors off of silos at one of the world’s most renowned academic medical institutions, Johns Hopkins. Has your Internet strategy team ever run ads on Facebook and LinkedIn targeting employees? Have you grown too...
by Jared Johnson | Jan 20, 2016 | Blog, Marketing, Podcast, Social Media
Christoph Trappe was ranked #1 in the 2015 #HIT99, the annual list of who is contributing to health IT online communities. He shares his bold predictions for 2016 health IT marketing, including everything from videocasting apps to Twitter tools to authentic...
