by Jared Johnson | Dec 18, 2019 | Blog, Marketing
I have heard from so many of you who have gone through unexpected job transitions and can relate to the emotions and vulnerability. It is humbling and has opened my eyes to how valuable it can be for more of us to share our stories and connect with others who have...
by Jared Johnson | Dec 4, 2019 | Blog, Marketing
One year ago today, my position was eliminated with no warning. Three weeks before Christmas, I didn’t know where my next paycheck was coming from. It was a low point in my career. Today, everything is different. I’m at a high point in the best professional...
by Jared Johnson | Sep 19, 2016 | Blog, Marketing, Podcast, SEO
Search engine optimization, or SEO. So often misunderstood. So frequently changing. So rarely done well. And so often ailing from neglected, outdated practices or black hat tricks that now only get your pages punished. Jim Bader of Vertical Measures gives us a...
by Jared Johnson | May 17, 2016 | Blog, Digital Health, Health IT, Marketing, mHealth, Mobile, Podcast
Dr. Matt Patterson, president of AirStrip, levels with listeners about how to craft effective marketing messages based on what doctors really want. Physicians often just want to be left alone to do their work, and they are tired of being told that something new is...
by Jared Johnson | Apr 19, 2016 | Big Data, Blog, Digital Health, Marketing, mHealth, Patient Engagement, Podcast, Social Media
Mandi Bishop, a.k.a. @MandiBPro, is one of the best-known health IT influencers, but that doesn’t mean that everyone is using best practices when attempting to engage her in influencer marketing campaigns. Learn from the pro as she dishes on tips for approaching...
by Jared Johnson | Mar 15, 2016 | Big Data, Blog, Marketing, Podcast
In his work placing lead driving and awareness campaigns for large hospital systems, Evariant’s Neil Mammele shares how to let the data drive. From influencer marketing to Facebook ads, the foundation of a CRM can provide new insights and lead to almost any goal. And...
