by Jared Johnson | Mar 2, 2016 | Blog, Marketing, mHealth, Podcast
Just as “health care” no longer means only check-ups, “marketing” no longer means only acquiring new patients. Join Shawn Gross, chief digital strategist and health care lead at White Rhino, as he discusses how hospital marketers benefit by shifting their focus to...
by Jared Johnson | Feb 22, 2016 | Blog, Marketing
If you’re wondering where to turn for answers about why your content marketing seems to be under-performing, you may want to consider a mirror. Then take comfort because you’re not alone. Joe Pulizzi pointed out at Content Marketing World in September 2015 that...
by Jared Johnson | Jan 26, 2016 | Blog, Marketing, Podcast
Aaron Watkins has worked for years to blow the doors off of silos at one of the world’s most renowned academic medical institutions, Johns Hopkins. Has your Internet strategy team ever run ads on Facebook and LinkedIn targeting employees? Have you grown too...
by Jared Johnson | Jan 20, 2016 | Blog, Marketing, Podcast, Social Media
Christoph Trappe was ranked #1 in the 2015 #HIT99, the annual list of who is contributing to health IT online communities. He shares his bold predictions for 2016 health IT marketing, including everything from videocasting apps to Twitter tools to authentic...
by Jared Johnson | Jan 12, 2016 | Blog, Marketing, mHealth, Podcast, Social Media
Dr. Justin Smith, better known as the popular online pediatrician @TheDocSmitty, advocates the value of clinicians being active with social media and digital health tools. Unlike other physicians, he chose years ago not to complain about patients who empowered...
by Jared Johnson | Jan 6, 2016 | Blog, Marketing, Podcast
International bestselling author and acclaimed strategist David Meerman Scott shares the keys to newsjacking, one of the hottest forms of real-time marketing. He explains how a blog post was worth $16 million in sales, what Lindsay Lohan’s money troubles had to...
