by Jared Johnson | Dec 22, 2015 | Blog, HCIC, Marketing, Mobile, Podcast
Kathy Divis, founder of the Health Care Internet Conference (HCIC) and president of consulting firm Greystone.net, offers simple, proven ways to address three key digital marketing challenges in health care: silos, limited resources, and managing change. Learn why it...
by Jared Johnson | Dec 8, 2015 | Big Data, Blog, Marketing, Mobile, Podcast, Social Media, Wearables
Medical futurist Fard Johnmar announces a new global study that is examining four key trends in health care — wearables, big data, mobile and social media — and how health providers are responding. Tune in as he discusses how health IT organizations must use and...
by Jared Johnson | Nov 17, 2015 | Blab, Blog, Marketing, Podcast, Social Media
Janet Kennedy, host of the Get Social Health Podcast, gets social with us by talking about how health care providers can start engaging on social media. Hear her insights on claiming your existing social media profiles, listening to and responding to comments and...
by Jared Johnson | Nov 16, 2015 | Blog, HCIC, Internet of Things, Marketing, mHealth, Mobile, Wearables
This post originally appeared on HL7HealthStandards.com in conjunction with the #HITsm tweet chat and is based on a presentation at the Health Care Internet Conference that I gave with Steve Koch and Russ Maloney. The #HITsm tweet chat takes places on Fridays at noon...
by Jared Johnson | Nov 10, 2015 | Blog, Health IT, Marketing, Podcast
Gabriel Weinberg explains the quantifiable process that he has used to help startups gain traction and rapidly acquire customers. Along the way, he has learned some unexpected lessons about how to select the right marketing channels when time and budgets are at a...
by Jared Johnson | Nov 4, 2015 | Blog, HCIC, Internet of Things, Marketing, mHealth, Podcast, Wearables
This is a special co-production with the hosts of the Crux Points podcast, Steve Koch and Russ Maloney from Sitewire Health. Steve and Russ join Jared to give a preview of their upcoming presentation at the 19th Annual Health Care Internet Conference on emerging...
