Kickstart Workshops

What we do: 1- to 2-day in-person, hands-on workshops to kickstart specific parts of your digital strategy.

Voice Prep Workshop

If you’re not already working on voice, you’re behind. But it doesn’t have to be scary, and you don’t have to wait to have all the answers to take the first steps towards your voice strategy.

Voice Prep is a 1- to 2-day workshop that addresses the question, “What can we do about voice today?”

In our hands-on workshop, you will:

  • Query Alexa, Siri, and Google Home Assistant devices
  • Map customer journey touch points where voice can help
  • Brainstorm first-generation voice skills
  • Audit your site for schema markup
  • Conduct a gap analysis
  • Develop an actionable “crawl, walk, run” strategy

On-SERP SEO Workshop

Search engine optimization, or SEO, is changing fast, and so must our approach. In 2019 for the first time, more than half of all Google searches resulted in zero clicks. That means we can no longer count on organic traffic based on targeted key words like the good ol’ days.

On-SERP SEO is a full-day workshop that addresses the question, “How do we benefit from zero-click searches and post-search behavior?”

In our hands-on workshop, you will:

  • Decide which key words to target based on whether you benefit from queries without traffic
  • Decide where to invest in on-SERP SEO
  • Develop a decision-making strategy for where to add structured data and optimize for rankings
  • Audit where you will gain or lose value from adding structure data for answer boxes and other featured snippets

Are you ready?

Schedule your free 30-minute consultation

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