Kathy Divis, HCIC, Greystone.net

Kathy Divis, founder of the Health Care Internet Conference (HCIC) and president of consulting firm Greystone.net, offers simple, proven ways to address three key digital marketing challenges in health care: silos, limited resources, and managing change. Learn why it is essential that your website has tangible benefits for all users.

Show notes

Air Date: December 23, 2015
Guest: Kathy Divis, president, Greystone.net, founder of the Health Care Internet Conference (HCIC)

1:11 Introducing Kathy Divis
2:27 Highlights from HCIC 2015
4:20 What trends are you seeing in health care digital marketing?
7:02 What pain points should health care marketers pay attention to?
10:59 How can a health IT marketer move digital marketing forward?
14:00 Bonus question: If you could join a music group or rock band for a day, who would it be?
16:20 Final thoughts

Help select the best moments of 2015

We are looking for your help to identify the podcast’s best moments of the year. The last episode of the year will be a compilation of the best quotes and memorable moments from the podcast’s first 20 episodes. To do so, we are looking for your help to tell us what quotes and guests have stuck out to you.

Tweet Jared at @jaredpiano with your favorite quote or moment from an episode, and it may be included in the final episode of the year!

2016 sponsorships available

A limited number of 1-month and 3-month sponsorships are available in 2016. Contact Jared at jared@ulteradigital.com or on Twitter at @jaredpiano for details.

Podcast home page and archive

We are looking for more reviews on iTunes, so please help us spread the word by leaving a review here.

Podcast home page and archive: healthitmarketer.com
LinkedIn Showcase Page: https://www.linkedin.com/company/health-it-marketer-podcast
Leave a review on iTunes: https://itunes.apple.com/us/podcast/health-it-marketer-podcast/id1033025131?mt=2
Share your comments on Twitter using #HITMarketerPodcast, or directly to @jaredpiano or @ulteradigital.