Joe Lavelle, host of the intrepidNOW Healthcare podcast, shares how his team creates rich content at trade shows and gets the booth traffic that clients want. Hint: they don’t waste their trade show dollars on cheap pens or T-shirts! We also spend a few minutes with Joyce Lofstrom to give a sneak preview of HIMSS 2016.
Show notes
Air Date: December 16, 2015
Guest: Joe Lavelle, host of the intrepidNOW Healthcare podcast
| 1:29 | Sneak preview of HIMSS from Joyce Lofstrom |
| 4:01 | Tips for HIMSS exhibitors |
| 6:34 | Introducing Joe Lavelle |
| 12:47 | Creating rich content at your trade show booth |
| 14:53 | Trends that have stuck out from Joe’s podcast |
| 18:21 | Books differ from other content |
| 22:38 | What health IT marketers should pay attention to in 2016 |
| 23:43 | Bonus question: If you could join a music group or rock band for a day, who would it be? |
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Guest biography
Joe Lavelle is the host of the intrepidNOW Healthcare podcast. He was a longtime health IT consultant before co-founding intrepidNOW. He was listed as one of the Top Health IT …
Connect with Joe @Resultant.
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