Joe Lavelle, host of the intrepidNOW Healthcare podcast, shares how his team creates rich content at trade shows and gets the booth traffic that clients want. Hint: they don’t waste their trade show dollars on cheap pens or T-shirts! We also spend a few minutes with Joyce Lofstrom to give a sneak preview of HIMSS 2016.
Air Date: December 16, 2015
Guest: Joe Lavelle, host of the intrepidNOW Healthcare podcast
|1:29||Sneak preview of HIMSS from Joyce Lofstrom|
|4:01||Tips for HIMSS exhibitors|
|6:34||Introducing Joe Lavelle|
|12:47||Creating rich content at your trade show booth|
|14:53||Trends that have stuck out from Joe’s podcast|
|18:21||Books differ from other content|
|22:38||What health IT marketers should pay attention to in 2016|
|23:43||Bonus question: If you could join a music group or rock band for a day, who would it be?|
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Joe Lavelle is the host of the intrepidNOW Healthcare podcast. He was a longtime health IT consultant before co-founding intrepidNOW. He was listed as one of the Top Health IT …
Connect with Joe @Resultant.
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