International bestselling author and acclaimed strategist David Meerman Scott shares the keys to newsjacking, one of the hottest forms of real-time marketing. He explains how a blog post was worth $16 million in sales, what Lindsay Lohan’s money troubles had to do with a used purse business, and how health IT companies can stand out with their marketing.
Show notes
Air Date: January 6, 2016
Guest: David Meerman Scott, international bestselling author and marketing strategist
| 1:20 | Announcing the topic and co-presenters of Jared’s session at HITMC |
| 2:14 | Take this 3-minute survey and help me improve the podcast |
| 2:53 | Introducing David Meerman Scott |
| 3:53 | What is newsjacking? |
| 4:45 | Cash For Purses and Lindsay Lohan |
| 6:28 | How do you start with newsjacking? |
| 7:31 | Turning Downton Abbey into a real-time marketing win |
| 9:16 | How do you prepare for real-time marketing opportunities? |
| 12:06 | The $16 million blog post |
| 16:59 | Newsjacking fails |
| 19:58 | How can health IT marketers stand out? |
| 21:28 | It’s a mistake in technology marketing is focusing on your features |
| 22:31 | Marketing and Sales are converging |
| 16:20 | Bonus question: If you could join a music group or rock band for a day, who would it be? |
About David Meerman Scott
David Meerman Scott is a well-known author and marketing and sales strategist. David has authored or co-authored 10 books. Three are international bestsellers, including the acclaimed of The New Rules of Marketing and PR, now in its 5th edition. It has been translated into 26 languages and is a modern business classic with over 350,000 copies sold.
David is an evangelist for real-time marketing. He is frequently sought out as a keynote speaker for highly acclaimed events including Hubspot’s Inbound conference and dozens of others.
You can reach him at davidmeermanscott.com and on Twitter at @dmscott.
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