What is MarTech?
Health care marketing technology, or MarTech, is the stack of technology supporting all of the touch points in the digital health experience. It fuels your content, your insights and your engagement. We are all learning together; come join our MarTech community!
Creating share-worthy content is one of the most effective strategies to win conversions and generate business.
Apps take convenience and context to a whole new level. Your customers or patients might like that.
People are talking about your business. Don’t stick your head in the sand. Plan, monitor and engage.
Health IT Marketer Podcast
How does ResearchKit change clinical studies?
We created the industry’s first infographic that illustrates the impact of Apple’s ResearchKit on medical research.
Receive a copy of the results of our survey and learn how medical research professionals are using the app framework.