Ultera Blog
Blurring the line between digital marketing and digital healthThe Unexpected Ways I Got Back On My Feet
I have heard from so many of you who have gone through unexpected job transitions and can relate to the emotions and vulnerability. It is humbling and has opened my eyes to how valuable it can be for more of us to share our stories and connect with others who have...
One year ago, my job was eliminated. Here’s why today is so different.
One year ago today, my position was eliminated with no warning. Three weeks before Christmas, I didn’t know where my next paycheck was coming from. It was a low point in my career. Today, everything is different. I'm at a high point in the best professional situation...
Time for Your SEO Checkup
Search engine optimization, or SEO. So often misunderstood. So frequently changing. So rarely done well. And so often ailing from neglected, outdated practices or black hat tricks that now only get your pages punished. Jim Bader of Vertical Measures gives us a...
Design Lessons from Google’s Former Chief Health Strategist
We must move away from understanding the value of products towards understanding the value of experiences, according to Dr. Roni Zeiger, co-founder of Smart Patients, former Google chief health strategist, and upcoming keynote speaker at SHSMD Connections. What...
Defining the Connected Health Experience
Is there a grain of truth in the controversial claim that digital health is the snake oil of the 21st century? How is the connected health experience changing, and how can everyone keep up? Join industry veteran John Sharp, senior manager of the Personal Connected...
Silence on Social Media Can Be Catastrophic
Providers have a moral obligation to create and curate content for patients online, and the absence of clinicians on social media can have catastrophic consequences, says Dr. Farris Timimi, medical director for the Mayo Clinic Social Media Network. So how does social...
Solving Your Content Marketing Woes
Ahava Leibtag, president of Aha Media Group, works tirelessly to rid the world of some of the more grievous errors that are made in content marketing. If you are like the majority of health care marketers who are stuck between having too much content and not enough,...
Harnessing Data to Improve the Digital Health Experience
Ruth Portacci, president-elect of SHSMD, knows that providers are dealing with so many issues at such a fast pace, they still need help knowing how digital fits within their strategy. One way is to find useful insights from the digital touch points in the day-to-day...
Clinicians Should be Accessible: a Resident’s View of Digital Health
Pediatric resident and doctor blogger Sarah Bernstein gives her take on how digital health impacts residents as well as seasoned clinicians. One of her most engaging blog posts regarded her experience as a teenage patient and what it meant for her cardiologist to...
Being Smart About the Risks of an Improved Patient Experience
We as marketers tend to want to blast forward at light speed, so it’s important to balance our digital strategies with an awareness of the risks involved. HIMSS social media ambassador and health care attorney Matt Fisher sheds light on ways to advance health care...