by Jared Johnson | Jan 26, 2016 | Blog, Marketing, Podcast
Aaron Watkins has worked for years to blow the doors off of silos at one of the world’s most renowned academic medical institutions, Johns Hopkins. Has your Internet strategy team ever run ads on Facebook and LinkedIn targeting employees? Have you grown too...
by Jared Johnson | Jan 20, 2016 | Blog, Marketing, Podcast, Social Media
Christoph Trappe was ranked #1 in the 2015 #HIT99, the annual list of who is contributing to health IT online communities. He shares his bold predictions for 2016 health IT marketing, including everything from videocasting apps to Twitter tools to authentic...
by Jared Johnson | Jan 12, 2016 | Blog, Marketing, mHealth, Podcast, Social Media
Dr. Justin Smith, better known as the popular online pediatrician @TheDocSmitty, advocates the value of clinicians being active with social media and digital health tools. Unlike other physicians, he chose years ago not to complain about patients who empowered...
by Jared Johnson | Jan 6, 2016 | Blog, Marketing, Podcast
International bestselling author and acclaimed strategist David Meerman Scott shares the keys to newsjacking, one of the hottest forms of real-time marketing. He explains how a blog post was worth $16 million in sales, what Lindsay Lohan’s money troubles had to...
