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The CIO’s Keys to Success in Digital Health

by Jared Johnson | May 31, 2016 | Blog, Digital Health, EHR, Health IT, Podcast

Well-known health IT leader Sue Schade packs 30 years of experience into a single episode, providing insights on how to determine if an EMR rollout is successful, how providers wade through the ocean of vendors, top issues facing today’s health system CIO’s, the value...

The Marketing Advantage of Being a Digital Health First Mover

by Jared Johnson | May 25, 2016 | Blog, Podcast

Wen Dombrowski, MD, and Fard Johnmar share the newly released results of the State of Digital Health Innovation survey and what they mean for providers. Only 5% of health systems are operating at a peak level of digital health innovation, and even when they are...

How to Make Providers and Decision Makers “Violently Happy” with Digital Health

by Jared Johnson | May 17, 2016 | Blog, Digital Health, Health IT, Marketing, mHealth, Mobile, Podcast

Dr. Matt Patterson, president of AirStrip, levels with listeners about how to craft effective marketing messages based on what doctors really want. Physicians often just want to be left alone to do their work, and they are tired of being told that something new is...

Capturing the Voice of the Healthcare CIO

by Jared Johnson | May 11, 2016 | Blog, Digital Health, Health IT, Podcast

Health IT marketers can get ahead by including the voice of the Chief Information Officer in their messaging. Global CIO advisor David Chou shares 4 key areas of competency for today’s CIO, the impact of security threats, the necessity of innovation, winning executive...

Taming the Data Beast

by Jared Johnson | May 3, 2016 | Big Data, Blog, Digital Health, Health IT, Podcast

Dr. Rasu Shrestha, chief innovation officer at UPMC, describes how we can be data rich but information poor, and how health IT vendors can create a competitive advantage by aiding in the simplification of health data. He describes what messages to focus on and which...

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