by Jared Johnson | Sep 19, 2016 | Blog, Marketing, Podcast, SEO
Search engine optimization, or SEO. So often misunderstood. So frequently changing. So rarely done well. And so often ailing from neglected, outdated practices or black hat tricks that now only get your pages punished. Jim Bader of Vertical Measures gives us a...
by Jared Johnson | Aug 22, 2016 | Blog, Digital Health, Patient Engagement, Podcast
We must move away from understanding the value of products towards understanding the value of experiences, according to Dr. Roni Zeiger, co-founder of Smart Patients, former Google chief health strategist, and upcoming keynote speaker at SHSMD Connections. What...
by Jared Johnson | Aug 16, 2016 | Blog, Digital Health, mHealth, Patient Engagement, Podcast
Is there a grain of truth in the controversial claim that digital health is the snake oil of the 21st century? How is the connected health experience changing, and how can everyone keep up? Join industry veteran John Sharp, senior manager of the Personal Connected...
by Jared Johnson | Aug 7, 2016 | Blog, Digital Health, Patient Engagement, Podcast, Social Media
Providers have a moral obligation to create and curate content for patients online, and the absence of clinicians on social media can have catastrophic consequences, says Dr. Farris Timimi, medical director for the Mayo Clinic Social Media Network. So how does social...
by Jared Johnson | Jul 30, 2016 | Blog, Digital Health, Podcast
Ahava Leibtag, president of Aha Media Group, works tirelessly to rid the world of some of the more grievous errors that are made in content marketing. If you are like the majority of health care marketers who are stuck between having too much content and not enough,...
by Jared Johnson | Jul 25, 2016 | Blog, Digital Health, Podcast, Strategy
Ruth Portacci, president-elect of SHSMD, knows that providers are dealing with so many issues at such a fast pace, they still need help knowing how digital fits within their strategy. One way is to find useful insights from the digital touch points in the day-to-day...
