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Silence on Social Media Can Be Catastrophic

by Jared Johnson | Aug 7, 2016 | Blog, Digital Health, Patient Engagement, Podcast, Social Media

Providers have a moral obligation to create and curate content for patients online, and the absence of clinicians on social media can have catastrophic consequences, says Dr. Farris Timimi, medical director for the Mayo Clinic Social Media Network. So how does social...

Being Smart About the Risks of an Improved Patient Experience

by Jared Johnson | Jul 8, 2016 | Blog, Digital Health, Patient Engagement, Podcast, Social Media

We as marketers tend to want to blast forward at light speed, so it’s important to balance our digital strategies with an awareness of the risks involved. HIMSS social media ambassador and health care attorney Matt Fisher sheds light on ways to advance health care...

Healthcare Influencer Marketing with the Pro

by Jared Johnson | Apr 19, 2016 | Big Data, Blog, Digital Health, Marketing, mHealth, Patient Engagement, Podcast, Social Media

Mandi Bishop, a.k.a. @MandiBPro, is one of the best-known health IT influencers, but that doesn’t mean that everyone is using best practices when attempting to engage her in influencer marketing campaigns. Learn from the pro as she dishes on tips for approaching...

Christoph Trappe’s Bold Predictions for 2016 Health IT Marketing

by Jared Johnson | Jan 20, 2016 | Blog, Marketing, Podcast, Social Media

Christoph Trappe was ranked #1 in the 2015 #HIT99, the annual list of who is contributing to health IT online communities. He shares his bold predictions for 2016 health IT marketing, including everything from videocasting apps to Twitter tools to authentic...

Empowering Patients, Families and Your Hospital with Digital Health

by Jared Johnson | Jan 12, 2016 | Blog, Marketing, mHealth, Podcast, Social Media

Dr. Justin Smith, better known as the popular online pediatrician @TheDocSmitty, advocates the value of clinicians being active with social media and digital health tools. Unlike other physicians, he chose years ago not to complain about patients who empowered...

Big Data and the Future of Health Care

by Jared Johnson | Dec 8, 2015 | Big Data, Blog, Marketing, Mobile, Podcast, Social Media, Wearables

Medical futurist Fard Johnmar announces a new global study that is examining four key trends in health care — wearables, big data, mobile and social media — and how health providers are responding. Tune in as he discusses how health IT organizations must use and...
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