by Jared Johnson | May 3, 2016 | Big Data, Blog, Digital Health, Health IT, Podcast
Dr. Rasu Shrestha, chief innovation officer at UPMC, describes how we can be data rich but information poor, and how health IT vendors can create a competitive advantage by aiding in the simplification of health data. He describes what messages to focus on and which...
by Jared Johnson | Apr 19, 2016 | Big Data, Blog, Digital Health, Marketing, mHealth, Patient Engagement, Podcast, Social Media
Mandi Bishop, a.k.a. @MandiBPro, is one of the best-known health IT influencers, but that doesn’t mean that everyone is using best practices when attempting to engage her in influencer marketing campaigns. Learn from the pro as she dishes on tips for approaching...
by Jared Johnson | Mar 15, 2016 | Big Data, Blog, Marketing, Podcast
In his work placing lead driving and awareness campaigns for large hospital systems, Evariant’s Neil Mammele shares how to let the data drive. From influencer marketing to Facebook ads, the foundation of a CRM can provide new insights and lead to almost any goal. And...
by Jared Johnson | Dec 8, 2015 | Big Data, Blog, Marketing, Mobile, Podcast, Social Media, Wearables
Medical futurist Fard Johnmar announces a new global study that is examining four key trends in health care — wearables, big data, mobile and social media — and how health providers are responding. Tune in as he discusses how health IT organizations must use and...
