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Diving Deeper into the New Healthcare Consumer Experience

by Jared Johnson | Apr 27, 2016 | Blog, Podcast

The healthcare consumer now expects continual engagement, and it requires a change in thinking for providers, payers, and everyone in the care continuum. This is the second in a two-part series recorded at the Connective DX Healthcare Executive Forum. Aaron Watkins,...

Healthcare Influencer Marketing with the Pro

by Jared Johnson | Apr 19, 2016 | Big Data, Blog, Digital Health, Marketing, mHealth, Patient Engagement, Podcast, Social Media

Mandi Bishop, a.k.a. @MandiBPro, is one of the best-known health IT influencers, but that doesn’t mean that everyone is using best practices when attempting to engage her in influencer marketing campaigns. Learn from the pro as she dishes on tips for approaching...

Customer Experience in the Age of the Empowered Patient

by Jared Johnson | Apr 12, 2016 | Blog, Podcast

Kate McCarthy, senior analyst for Forrester Research, presents how new digital experiences are driving changing expectations everyday by using examples of what customer experiences look like in other industries and how to apply those lessons to healthcare. In this new...

Marketing Your Patient Experience to Clinicians

by Jared Johnson | Apr 5, 2016 | Blog, Patient Engagement, Podcast

Sterling Lanier, CEO of patient data collection and analytics provider Tonic Health, gets real about the four pain points that an effective patient experience can solve for clinicians. Sometimes the strategy isn’t rocket science, but execution is a challenge....

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Recent Posts

  • The Unexpected Ways I Got Back On My Feet December 18, 2019
  • One year ago, my job was eliminated. Here’s why today is so different. December 4, 2019
  • Time for Your SEO Checkup September 19, 2016
  • Design Lessons from Google’s Former Chief Health Strategist August 22, 2016
  • Defining the Connected Health Experience August 16, 2016
  • Silence on Social Media Can Be Catastrophic August 7, 2016
  • Solving Your Content Marketing Woes July 30, 2016
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  • Clinicians Should be Accessible: a Resident’s View of Digital Health July 17, 2016
  • Being Smart About the Risks of an Improved Patient Experience July 8, 2016

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