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Harnessing Data to Improve the Digital Health Experience

by Jared Johnson | Jul 25, 2016 | Blog, Digital Health, Podcast, Strategy

Ruth Portacci, president-elect of SHSMD, knows that providers are dealing with so many issues at such a fast pace, they still need help knowing how digital fits within their strategy. One way is to find useful insights from the digital touch points in the day-to-day...

Marketing in 2020: A Five-Year Vision for Business, Technology and Health Care

by Jared Johnson | Oct 25, 2015 | Blog, Marketing, mHealth, Mobile, Social Media, Strategy

This week marks the one-year anniversary of quitting my job and launching Ultera Digital full time, so it seems an appropriate time to share my vision of what marketing, technology and health care can become in the next five years. My hope is that sharing this vision...

Podcast: Content Marketing the Right Way — Audience First, Then Product

by Jared Johnson | Sep 22, 2015 | Blog, Marketing, Podcast, Strategy

Joe Pulizzi is the founder and CEO of the Content Marketing Institute and the author of Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses. In this episode, Joe gives a recap of Content Marketing World and...

How Can You Tell When a Company is Good at Marketing?

by Jared Johnson | Aug 1, 2015 | Blog, Marketing, Strategy

Haven’t we all looked at another company and thought that they were marketing rock stars? Can’t we all point to a handful of organizations that seem to hit a homerun every time they’re at the plate? Pondering how to measure marketing success isn’t as easy as it...

How to Retain Health Care Digital Marketers

by Jared Johnson | Jul 29, 2015 | Blog, Health IT, Strategy

Health care needs shared leadership in marketing and IT to make the most of digital teams This is part 3 in a 3-part series about the role of digital marketers in health care. Part 1 focused on why there is a shortage of health care digital marketers. Part 2 discussed...

What to Include in Your 2015 Digital Marketing Budget

by Jared Johnson | Dec 1, 2014 | Blog, Mobile, Strategy

It’s time for everyone’s favorite subject: budget! If you are like many marketers, you have been answering questions over the last few weeks justifying this year’s digital spend. Whether you have completed next year’s planning or are still in the process, the...
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