by Jared Johnson | Jun 24, 2016 | Blog, Health IT, Patient Engagement, Podcast
Jared reveals the top 5 episodes of 2016 so far and highlights excerpts from each one on topics including influencer marketing, CRM, patient engagement and SEO. Whether or not you have heard every episode during the first half of the year, Jared’s Mid-Year...
by Jared Johnson | Jun 14, 2016 | Blog, Digital Health, Health IT, Patient Engagement, Podcast, Wearables
Don’t discount the elderly when it comes to designing health care technology solutions, says Reemo CEO Al Baker. The conventional wisdom may be that seniors and remote health don’t mix, but Baker’s company has proven otherwise in a pilot study...
by Jared Johnson | Jun 7, 2016 | Blog, Digital Health, Health IT, Internet of Things, Patient Engagement, Podcast
Kate McCarthy, Senior Analyst at Forrester Research, walks us through several key ways in which health IT vendors may be failing to market effectively, starting with her recently published brief that describes the innovation at HIMSS that was happening by newer...
by Jared Johnson | May 31, 2016 | Blog, Digital Health, EHR, Health IT, Podcast
Well-known health IT leader Sue Schade packs 30 years of experience into a single episode, providing insights on how to determine if an EMR rollout is successful, how providers wade through the ocean of vendors, top issues facing today’s health system CIO’s, the value...
by Jared Johnson | May 17, 2016 | Blog, Digital Health, Health IT, Marketing, mHealth, Mobile, Podcast
Dr. Matt Patterson, president of AirStrip, levels with listeners about how to craft effective marketing messages based on what doctors really want. Physicians often just want to be left alone to do their work, and they are tired of being told that something new is...
by Jared Johnson | May 11, 2016 | Blog, Digital Health, Health IT, Podcast
Health IT marketers can get ahead by including the voice of the Chief Information Officer in their messaging. Global CIO advisor David Chou shares 4 key areas of competency for today’s CIO, the impact of security threats, the necessity of innovation, winning executive...
