In his work placing lead driving and awareness campaigns for large hospital systems, Evariant’s Neil Mammele shares how to let the data drive. From influencer marketing to Facebook ads, the foundation of a CRM can provide new insights and lead to almost any goal. And when an influencer in health care can be not just the patient but a family member or caregiver, they can see through the clutter, so you better be authentic. Neil also discusses how the gap where health care lags behind other industries can be an opportunity for early adopters.
Show notes
Air Date: March 16, 2016
Guest: Neil Mammele, Manager, Digital Media Execution, Evariant
| 1:12 | Preview of our HITMC session, “Podcasters, Rock On!” |
| 7:21 | Introducing Neil Mammele |
| 10:16 | How can we close the health care digital marketing gap? |
| 13:00 | CRM data can make the health care gap an advantage for early adopters |
| 15:50 | Tips for maximizing health care Facebook ads |
| 18:38 | How can influencer marketing be effective with CRM data? |
| 22:10 | Neil’s #1 tip for health IT marketers |
| 24:40 | The role of data in health care marketing |
| 26:28 | Bonus question: If you could join a rock band or music artist for a day, who would it be? |
About Neil Mammele
My guest this week is Neil Mammele, Manager of Digital Media Execution at Evariant. Neil currently leads a team of Digital Specialists who spend their day-to-day monitoring analytics and adjusting digital media placed on the behalf of some of the nation’s largest hospital systems. His expertise is in media strategy and using data to inform marketing decisions. Neil has had experience with over 200 lead driving and awareness campaigns, all utilizing some form of digital media.
He can found on Twitter at @neilmammele. Here are two of his recent posts on Ask Eva, Evariant’s blog about digital marketing trends:
Why is Digital Marketing Important to Healthcare?
Calling All Digital Marketers: 6 Tips for Maximizing the Potential of Facebook Ads
Podcast home page and archive
Podcast home page and archive: healthitmarketer.com
Leave a review on iTunes: https://itunes.apple.com/us/podcast/health-it-marketer-podcast/id1033025131?mt=2
Share your comments on Twitter using #HITMarketerPodcast, or directly to @jaredpiano.
Full transcription
Jared Johnson: Hello my friends and welcome to the Health IT Marketer Podcast, the podcast for the heartbeat of healthcare. I am your host, Jared Johnson of Ultera Digital. This is the first and only podcast dedicated to the Health IT Marketing Community. Welcome aboard.
Hey, I just want to shout out again to our awesome guests here. Our guests totally rock on this program. Keep an ear out for upcoming interviews in the coming weeks with other amazing guests such as CIO extraordinaire, David Chow, Dr. Tanya Altmann, who is one of the nation’s most renowned television and social media-savvy pediatricians out there offering advice.
She is an author as well, coming out with a new book.
And also Dr. Danny Sands, who is a co-author of Let Patients Help. He’s a co-founder of The Society for Participatory Medicine. As always, I’m constantly asking you what guests and topics you’d like to hear on future episodes, so tweet me your ideas and tweet me your feedback @JaredPiano.
We are just weeks away from the Health IT Marketing and PR Conference, HITMC in Atlanta, April 6 through 8, where I will be co-presenting with Janet Kennedy of Get Social Health and Joe Lavelle of intrepedNOW Healthcare. The title of our session is Podcasters Rock On. I wanted to warm you up with a couple of teasers here about that session, because we are comparing the journey of creating content such as podcasts to the road of indy musicians that they have to take.
They have to simultaneously build an audience and create a quality product, usually all on their own, so we actually use many of the same strategies when we’re talking about building each of our own individual podcasts. So we’re going to be sharing this from a joint perspective but then also sharing some individual tips and tricks that we’ve learned along the way.
There were three quick little tips or stories that we’ll be sharing in that session that I just wanted to throw out there today to you. These are just some of those steps that again, if you’re a musician, you’re following these steps when trying to be successful and if you are creating content, particularly a podcast, then you would want to follow these same steps.
The first one is just that the most successful and memorable musicians develop a fan base one gig at a time. If marketers can understand that, they could realize that there aren’t very many shortcuts to building a true audience.
Sure, you can go and buy a bunch of followers, but if you’re not nurturing them with content that actually addresses their pain points and resonates with them, then we all know what happens there. That buy is just to show that you have a vanity metric of a certain number of followers if you’re not actually doing anything with it.
It’s compared to a band who does lots of gigs and spends 200 to 250 nights on the road actually performing shows all over the country before they actually “get big.” So just think about getting a fan base or a followership one gig at a time.
Another key point is the split between the time that you spend on creating a quality, amazing product and the time you spend on distribution, aka marketing. There’s a rule of thumb out there to spend 50% on each. Now as an artist in a former life in my college years and shortly after college, I was never doing it full time, but I spent my time actually as a part-time musician, creating some music on my own and releasing some CDs of piano music.
And I learned some of these lessons myself. Some days I’d spend too much time on the product itself. I wanted to make sure it was the best it could be, but as a creative, as a musician, you can spend a lot of time thinking that’s all you need to do.
If you’re an independent artist like I was, then you are in charge of marketing that product. Sometimes I fell into that pit of spending too much time on the product itself and not enough on letting people know about it.
The same thing can happen with our content, right? It can happen to all of us. We can spend too much time on the other side and actually promote it so much and not spend enough time actually creating quality content that our audience actually wants. So it’s important to think of that in terms of the 50/50 split and think “Hey, let’s make sure it’s not too unbalanced either way.”
Just like a musician, even though they might want to make a Grammy Award winning record every single time, they’ve got to think when they’re an independent musician, “How am I going to get people to know about this?” You don’t want to be the artist who spends all of his or her time creating the most beautiful demo but devotes no time to marketing so no one hears it or vice versa. You just don’t want to be in that situation. The same rules apply to content creation.
Finally, one of the other stories that we’re sharing in the presentation has to do with how broadly or how narrowly to focus. The conventional wisdom from thought leaders from Gabriel Weinberg, who I had on this program actually about three months ago and Joe Pulizzi from Content Marketing Institute, all of you know is one of my inspirations and mentors, both share this thought of starting out in a smaller niche than you probably think you need to, becoming the go-to place for content for that niche. And then eventually branching out based on what your goals are from that point.
I thought of this example. I took a songwriting class, for instance, in college from an industry veteran named Ron Simpson. He had been in the songwriting industry for 30 plus years at that point and he had had his hand in actually writing some hits out there that topped the billboard chart. So he knew his stuff. I remember that I happened to be sitting in the front row one day and he said, “Hey, let me give you an example.” He said, “It’s all about the handshake.”
He didn’t even spend as much time in class as I thought he would actually on how to hone your craft. He spent a lot of time talking about the music business and he said, “It’s all about the handshake and let me show you what I mean.” He came up to me and he said, “I’m going to pretend like we are meeting each other for the first time and you are letting me know that you’re a musician and introducing yourself and I will be a record producer.”
So we literally shook hands and he said, “Hi, I’m Ron” and I said, “Hi, I’m Jared and I do pop and rock.” Those were the first things that came to mind. I couldn’t think of anything more specific. He stopped me right there and said, “You know what? Let’s try this again and I need you to be more specific. If this was an actual handshake with a true record producer, they would move on immediately to the next person.”
He suggested we switch roles so he said, “Hi, I’m Ron and I do mid-tempo ballads, for instance,” so he made a point of showing first and foremost that one niche. If you had to pick one area of expertise that is your bread and butter and that is your wheelhouse, make that known and be the go-to place for that niche. Then decide how you’re going to branch out from there. That story stuck in my mind from that songwriting class and I’ve applied it whenever possible to building the audience for this podcast.
Well my guest this week for the program is Neil Mammele. He’s the manager of Digital Media Execution at Evariant. He currently leads a team of digital specialists. They spend their day-to-day monitoring analytics and adjusting digital media that’s placed on behalf of some of the nation’s largest hospital systems. His expertise is in media strategy and using data to inform marketing decisions. Neil has had experience with over 200 lead driving and awareness campaigns. In fact, all of those utilizing some form of digital media.
Today we’re going to be talking about why digital marketing is important to healthcare and diving into a couple of trends there as well. Neil, I want to welcome you to the program. How are you today?
Neil Mammele: I’m doing well, Jared. Thanks for having me.
Jared Johnson: Why don’t we start out by giving you a chance to introduce yourself a little bit more. Tell us a little bit more about your background, your prior experience and what you’re doing in your current role at Evariant?
Neil Mammele: Yeah, of course. I’m a Connecticut guy. I graduated from Quinnipiac here in Connecticut, so a smaller school and your Northeast listeners will know it fairly well. I was wrapping up my MBA at Quinnipiac and I was working at an advertising agency here as well. It was a great set up. It was a small shop, you’re learning the ins and outs of being on the ground floor of the creative side, doing some copywriting and then starting to get into the digital side.
I think that’s where I started to find my niche and say I really wanted to expand and the opportunity came up here at Evariant. It’s what we’re doing here. It’s essentially like an agency within a software company. So anybody who knows Evariant will most likely know us first for the CRM, the leading healthcare CRM platform that’s used by the single largest health systems in the nation.
What we’re doing here is we’re that media agency within. It was a small team when I first started. I think we were right around six. We’ve seen great growth over the last two years, upwards of about 18 people right now in-house, so running digital media campaigns for hospital systems across the nation. Any real service-line campaign, oncology, cardiology or orthopedics, you name it, we’re running campaigns for them.
The one good thing about our team is not only in the day-to-day of the actual media platforms, the AdWords, Facebook, social display, but we’re actually in our own product and that’s CRM. So seeing the data come in real time is a bit rewarding for these guys. It’s not the older way, I guess you could say, of doing digital media where it’s all based off of conversion fires or impressions clicks.
We’re taking it a step further and we’re saying, “Not only did this keyword or this creative convert, but here’s a persona that actually came in based off that data.” That’s what we’re doing here at Evariant. The team is growing and it’s exciting to see the healthcare side of it evolve with what we’re doing here.
Jared Johnson: Yeah, we’re going to get into some of those tactics and I have some questions about Facebook ads in particular here in just a couple minutes. We’re going to start off with actually a recent blog post that you did for Evariant that mentioned this fact that a lot of people are aware of, but I’d like to explore this a little bit with you just as an introduction. You described again about how healthcare tends to lag two years behind other industries in digital marketing.
I know you’ve seen a lot in some of the campaigns that you just described and this great variety I imagine of what your clients ask you to do and how you achieve that. I’m curious what you think . . . how can we close that gap when we’re talking about how far healthcare lags behind and can that actually be an advantage in any way for healthcare entities who are kind of early adopters?
Neil Mammele: I think first definitely acknowledging that the gap is there is clear for really anybody in the field. It’s no real fault of our own or the hospital systems. The regulatory constraints come in left and right. But that being said, yeah, it can be an advantage for any first mover or trendsetter out there in market that’s willing to try something new and push forth with something that drives data to drive their marketing decisions before.
There’s obviously no knock at all against traditional, right? Digital and traditional can’t run in silos, so I think that’s the biggest piece. There is an advantage to acknowledging that gap and being a first mover, but I think what we’re doing really here today, chopping it up, talking about ideas, you’re on your end with the podcast pumping out content and that’s huge.
We need to educate the market and just get the fear and the stigma of digital marketing and educating those thought leaders who are really the C Suites who may have had their way of doing marketing with more traditional tactics. And this whole thing called digital media might be a bit scary at first.
We love acronyms, right? We throw them around left and right in our campaigns and it can be confusing. So I think having thought leaders out there or those internal stakeholders that are coming out of being in the weeds, running these campaigns and being able to translate what we’re doing out on ground floor up to the people in the top I think is a huge communication piece that we’re seeing more and more on our client side.
Jared Johnson: A lot of times it is easy to stay stuck in those weeds, like you said. I remember one other piece about that blog post I really liked was that you really gave the forest view versus the trees view. You gave the 10,000-foot view and I imagine other readers do as well as put some of these pieces together and help connect some of the dots. I mean you talked about so many different strategies and pieces of that digital marketing puzzle.
I’m curious, when you did say you think it could be an advantage for early adopters since there is this gap so they can look at other hospitals and say “See, they’re not doing that,” but the ones who are it seems like there is an opportunity there if they recognize that.
Neil Mammele: Yeah, 100%. If you’re using platforms like CRM or you’re using data to drive your decision, the advantage you have is . . . let’s take Scenario A. You’re placing print ads and you’re placing TV commercials from a massive budget. You kind of set it and wait and hopefully the dollars come in. But when you’re going digital and you have true KPIs that you’re level setting up front that you can measure against and that you can optimize against, once you press Play on our campaigns, that’s when our work really begins.
Like you mentioned earlier, the guys on my team are in these campaigns day to day. They’re continually optimizing and refining the creative that helps drive traditional marketing. We were doing on-sites with some clients the last two weeks. The digital team and the traditional team used to work in silos and here we are sitting in the same room with them, helping drive “Here’s the language to use in a TV spot or in Pandora.” “Why?” you ask. Because this is what people are clicking through at a higher rate and this is what they’re converting on.
I mean there’s always going to be a piece of guesswork in it, I guess, but it just drives that message and it’s much more actionable when you place in a market.
Jared Johnson: It sounds like that iteration you mentioned between creative and strategic has always been in play before digital media existed. But it sounds like you’re talking about just the rate at which we iterate and optimize the content itself whether it’s the copy, the creative or whatever. Is that a fair statement, that just the rate at which the content itself is iterated and updated, is that a lot faster than it used to be or does that make a difference when you’re planning out a strategy?
Neil Mammele: Yeah, I think it definitely does. It’s almost to the point where we’re almost holding back the reins with clients because they’re getting in the mix with us and want to AB test, ABC test, try this image or that image and you almost have to set a standard of “Okay, let’s put it live. Let’s wait two weeks. Let’s let the data come through” that not only is cosmetic in the sense it’s getting clicks and impressions, but it’s actually bringing people into your CRM.
These are people that have filled out a web form and expressed interest in getting treatment at your hospital. That’s super powerful and when you can AB test off data like that it’s a huge leverage piece for continuing to optimize your campaign.
Jared Johnson: Excellent. Let’s focus on one of these aspects for a while, because I did want to let you chew on this topic of Facebook ads here for a moment. That’s another recent blog post you did here on the Evariant blog and you gave some tips for maximizing Facebook ads and how you know if they’re effective. Can you give us a little more detail on that?
Neil Mammele: Yeah, I think for maximizing, we’ll take that piece first, the first thing is testing. Don’t go live with just one creative, put some dollars behind it, hope it works. If not, we’ll try a totally separate creative the next time around. If you’re running an unpublished post or even a boost, try different copy pieces. Try different images and test it. You’re not going to know really what’s going to drive the next move until you really test what you have live right now.
So not only testing, but optimizing, putting something live, testing, finding a winner and then taking that winner and testing it again. That’s what it’s all about. It’s all about optimizing. It’s all about becoming more efficient with your spend so that you can get twice the leads for half the dollar the next time around and you can continue to drive up that volume.
I think the next piece and something we’ve seen a lot of our clients get really excited with is the monitoring on their own end in responding. We’re placing media on behalf of these clients. We’re identifying interest and we’re identifying the audience, but our clients are the ones that are on these pages and they’re the ones responding to comments and liking comments.
The amount of feedback unsolicited or not, good or bad, is huge for driving that next move for you. So you have to monitor it and take note of what the audience is out there responding to. Whether they say “The wait times at X hospital are terrible,” that’s feedback and it’s stuff you wouldn’t get unless you’re placing these assets out there.
I think the next piece is responding, having a really heartfelt response. It doesn’t have to be every person, but please do not be canned. It’s not just “Hey, sorry for your feedback,” and now say the same thing to X at X.com. It’s not going to work. People will see through that. It’s not authentic and it doesn’t look good on the brand image side.
How it’s effective I really think depends on the KPIs and you really need to set those up beforehand. Before these posts go live, determine whether it’s going to be something that’s more for engagement, likes, shares, comments or if it’s going to be something that we’re posting out there and we’re trying to drive leads into the CRM. Depending on the KPI, that’s how you’re going to monitor and optimize these ads once they’re live.
If it’s a shared thing, anybody who likes or comments on your post, reply to them and say “Hey, thanks. It’s great that you found this interesting. Tag five friends that you think would find value here.” If it’s lead driving, then who’s actually coming through and then how do we reach them at a higher rate?
Jared Johnson: I’d love to hear what your definition of influencer marketing is and how you think that could be effective for health IT marketers.
Neil Mammele: It’s funny. I was just actually finishing up . . . have you read, by any chance, The Tipping Point by Malcolm Gladwell? It’s a great read if not, but I’ll give him a little plug. It’s a great book and it’s talking about how little things make the biggest difference, how messaging sticks and how things go viral. What he says in the book is that the biggest reason things go viral isn’t because you’re hitting the masses right away.
It’s that you’re hitting the connectors, the translators, the mavens, the people that know a lot on very specific pieces which in our terminology is influencers. For us, it’s about marketing. It’s about getting your product in front of an influencer who is going to spread the word to their following. And it’s a much more authentic following when it comes from a person than when it comes from a brand for certain pieces.
We love to vet our purchase decisions with each other before going through it. I’m actually moving myself and looking at cable providers. I’m online searching what’s the best one in the area and looking for referrals because if you call the company they’re going to sell you their best and say “Here’s the price and here’s your super-great promotion.”
I think it’s a really cool piece that’s growing a ton. You see YouTube, Snapchat, Pinterest and Facebook still. These are where these influencers are really making their mark and now we’re starting to see it spill over into healthcare. On the hospital side, one example really is proton therapy. It’s a highly effective cancer treatment. People go in there when the chips are stacked against them and there are some amazing case studies but it’s unknown.
What we’re trying to do is market to not necessarily the cancer patient, but maybe the cancer patient’s son, daughter or grandchild who’s fairly tech savvy who is looking up the research on proton therapy so that when, God forbid, the patient comes back and has this cancer diagnosis, the son, the family member or whoever the influencer is can say “I looked into proton therapy and this is a great option. It’s something that can work really well here.” They’ve done the vetting and it’s something that can work.
Another one is IVF, In Vitro Fertilization. You’d think putting assets out in market that this is just for women who are trying to get pregnant and it takes us putting ads out and seeing the data come in that show it’s actually an older demographic or it’s a male demographic here and there. It’s potential fathers or grandparents that are doing the info seeking on behalf of the patient.
These micro examples are influencers so you have to really take that and how do you scale it? I think it really takes, especially in healthcare, it takes being authentic.
We were talking to a client I think a couple weeks back. They were new to Instagram and they were saying “Everyone is trying to sell me stuff.” The audience can see through the clutter, so you have to be authentic. And if people like your brand, they’ll tell others about it nonstop. I love Spotify and I always listen to it. That’s my go-to, so I’m telling all my friends about it. When the messaging comes off authentically, they’re going to go out and buy it. They’re going to test it out.
Jared Johnson: If you could give just one tip to anyone who’s marketing health IT services to hospitals and providers, what would you say?
Neil Mammele: I would say to know your audience and know their goals. Even with us working with healthcare and hospital systems, everybody’s goals vary, so get that clear up front so that when you’re marketing, you’re pitching a product or whatever it is, you can be more actionable in what you’re saying.
Like I mentioned earlier, KPIs are huge. What is your client looking to get out of your service and essentially how do you make their job easier? I think that’s why they’re seeking your advice. They can’t do it themselves so they need somebody else to lean on that is reliable and can make their day-to-day easier.
Jared Johnson: It sounds so easy, right? Just help make their lives easier.
Neil Mammele: Yeah. I do think level setting is a huge piece. I mean what we’re always trying to say before the campaigns is “Make sure we’re clear up front so that when you press Play everybody’s on the same page” and I think it goes without saying.
Jared Johnson: In being able to make that possible, obviously you’ve got to have the right tools to be able to manage all those different pieces. I’m curious as to what tools you personally like to use when you’re managing social media, content marketing, email marketing and CRM either for yourself or the ones that you recommend to clients.
Neil Mammele: I think any form of an aggregator is huge on our side being that digital media house we’re dealing with Facebook, AdWords and Bing Display Service, so we need a place where we can all come together just so that you can scale your team. We work with different aggregator services and Google Analytics is huge. That’s good site data. I mean the list goes on, but something that you can track the true measure of the campaign back to something like a CRM.
I think that’s really what has helped set our team apart is that it’s not the click-through rates, it’s not the impressions and it’s not the quality score or the great creative, it’s the ability to take the true converting data and drive our business and marketing decisions off that. Something that can track whatever your KPIs are but make sure it’s something that can prove some decent ROI so that if you’re trying to go back and get a bigger social media campaign or more dollars for your service line, you can really show that ROI.
Jared Johnson: We’re getting close here and starting to wind up a little bit, but what else would you tell healthcare marketers about the role of data in their marketing?
Neil Mammele: I’d say it’s powerful. It’s almost too powerful to a certain extent. With HIPAA and PHI, you really have to be careful. With the different patient stories you hear and the data coming in, you’ve just got to be careful with it honestly. It’s powerful stuff and these people are out there looking for help, so I really think it’s on us to get a compelling creative in front of them and a good service line that can help them out. Then not only on the marketing side, but operationally, they’re coming to you in a dire need in certain cases. So it’s really on us to be responsive and provide the best patient experience that I think we can.
Jared Johnson: Is there even a point where there is too much data coming in, there’s too many decisions being made from data and there’s not enough human influence actually being involved when you’re making decisions about marketing? Do you know what I’m talking about? It’s kind of where it’s almost the other extreme where you’re so hyper focused on the data that you’re not seeing things for the bigger picture.
Neil Mammele: Yeah, that’s true. I think that’s definitely worth it, looking at the bigger picture, taking a step back and getting out of the weeds. We were talking about the tree and the forest before. Maybe it’s just finding trends amongst a mass amount of data.
Instead of going into weeds on each one, start to cluster these people into personas or profiles and then how do you market a certain persona that’s out in market instead of the actual individuals, one, one, one? Then you’re going down a row of 1,000. Find the personas, find the trends and then how can you tailor a better creative towards those users?
Jared Johnson: I’ve got time for our bonus question, which has nothing to do with marketing and nothing to do with data. If you could join any rock band or music group for a day, who would that be?
Neil Mammele: This is one that you actually cut me on and I don’t think it did me any help because I was going through my library of music and I probably jotted down five but I’ve narrowed it down to a list of three. If that’s all right, we’ll break the rules a bit.
The first one I’ll go with is Bruce Springsteen. That’s one that I was raised on. My parents are Jersey born and bred and Philadelphia following. That guy’s passion is just contagious. He’s about 66 right now and still pumping out music so that’s one I would go with.
The others were Talking Heads, that kind of new wave, goofy sound. It looked like a lot of fun to be a part of. Then a newer name that I’m kind of following is Gary Clark, Jr. This guy absolutely shreds on the guitars and he’s endorsed by Clapton. But he’s a newer name out there for your following to get a hold of.
Jared Johnson: I don’t know about my following, but I literally take every person that’s mentioned as an answer to this question and I go check them out if I haven’t yet. He’s on my list and I love true guitar players so I’ll definitely be checking this stuff out. The Talking Heads always look like they’re having a party. They were just having a blast when they were playing music together. They almost didn’t even care what they were saying or what they were playing, but they were always enjoying themselves, so very cool.
Neil Mammele: What’s your answer to this? I know you’ve asked it before but I don’t know if I’ve gotten what you would go with on this so let’s turn the tables a bit.
Jared Johnson: Oh, well okay. I may have been asked once before. If I had to pick one, I’d probably say U2 or if it was even just a person I’d say Bono because of [inaudible 00:28:22] I’ve been able to see them a couple of times live and I don’t think I’ve ever seen anything like it. I’d go see every concert that went through town when I was in high school whenever I could, except U2, so I’ve only seen them a couple of times since college.
There are others on the musician side. I’d love to just hang out with Sting for a little while and just hear him try to write a new song or just hear him riff on something for a while.
I loved John Mayer for a while when we were talking about guitarists. In fact, Fallout Boy did a cover of Beat It from Michael Jackson. You know in the original how Eddie Van Halen plays the guitar solo with Michael Jackson and John Mayer played the guitar solo for Fallout Boy. I had no idea he could shred on electric guitar like that, so I started checking out John Mayer even more as well. I love anyone who’s just at the top of their craft.
I remember once I heard a guitarist named Eric Johnson. I don’t know if you’ve heard of him. I want to say it was probably the early ’90s when he was really at his top. He had a song called Cliffs of Dover. I saw him at a club late night in Austin, Texas once out on 6th Street and I just sat there. I think he played for about three hours. There was no opening act. He just had a two or three-piece band. I thought, “This is fantastic.”
Neil Mammele: That’s it.
Jared Johnson: It was a roundabout answer. I didn’t really answer it.
Neil Mammele: Yeah, good music is still alive.
Jared Johnson: It really is. Well Neil I’ve really enjoyed having you on the program and our listeners enjoyed getting into the weeds a little bit here about data and about digital marketing. If they want to get a hold of you, what’s the best way for them to do that?
Neil Mammele: I think checking out the Twitter. It’s just NeilMammele. I’m sure you’ll throw a little link in there. We’ve also been pumping out some content on our blog. It’s AskEvaBlog on our website. I’m trying to stay up to date on industry trends and some thought leadership like we talked about and close that gap on healthcare marketing.
Jared Johnson: Fantastic. Well the pleasure has all been ours, Neil. Hopefully, we can have you back on the program before too long, but it’s been a pleasure. Thanks for joining us today.
Neil Mammele: You’ve got it. Thanks, Jared.
Jared Johnson: Well that wraps up the program this week. Hey, what did you think? Let me know what you thought about this week’s program by reaching out on Twitter @JaredPiano. In fact, you can leave a review and subscribe on iTunes. You can subscribe on Stitcher Radio and on Podbean or on any favorite podcasting app that you use already.
I wanted to give a quick shout out to OakleyR14 for your recent review on iTunes. Thanks a bunch for listening to the program and for your thoughts there.
Ladies and gentlemen, remember it is up to us to tell the story of innovation and help IT. Until next time, I’m Jared Johnson and you have been listening to The Health IT Marketer Podcast.
This program is sponsored by Ultera Digital Marketing Consulting. Take your content further. For a full archive, go to HealthITMarketer.com which is recently redesigned by the way. That’s HealthITMarketer.com. Thanks again for tuning in and I’ll talk to you again next week.