by Jared Johnson | Sep 1, 2015 | Blog, Health IT, HITMC, Marketing, mHealth, Podcast
The Health IT Marketer Podcast hit the air waves this week, and I invite you to subscribe. Check out the Health IT Marketer Podcast at healthitmarketer.com. The Health IT Marketer Podcast is the first and only podcast dedicated to the health IT marketing community....
by Jared Johnson | Aug 3, 2015 | Blog, Health IT, mHealth, Mobile
YourCareEverywhere.com is a content-rich patient portal, wellness companion and smartphone app all rolled into one. It is one the newer models of how to connect with patients. I recently spoke with Stephen Outten, content strategy manager for...
by Jared Johnson | Jun 29, 2015 | Blog, mHealth
Put a premium on passion when hiring digital marketers and consultants This is part 2 in a 3-part series about the role of digital marketers in health care. In Part 1, I discussed the shortage of digital marketing talent in health care. Having been on both sides of...
by Jared Johnson | Jun 22, 2015 | Blog, EHR, Health IT, mHealth, Mobile, Wearables
Cloud-based EHR provider Kareo recently launched an Apple Watch app. The app takes advantage of the watch’s interface to improve practice communication, reduce patient wait times and improve productivity. I recently asked Amber Glende, brand marketing manager at...
by Jared Johnson | Jun 18, 2015 | Blog, mHealth
Combination of strategic and technical skills makes them hard to come by, and even harder to retain This is part 1 in a 3-part series about the role of digital marketers in health care. If you’re in a health care organization having a hard time hiring and retaining...
by Jared Johnson | May 28, 2015 | Blog, mHealth, Mobile
Take part in the “Impact of ResearchKit,” the first known survey to measure the potential impact and market readiness of Apple’s ResearchKit among major medical research institutions. This information can assist your institution to assess the benefits and challenges...
