by Jared Johnson | Jul 25, 2016 | Blog, Digital Health, Podcast, Strategy
Ruth Portacci, president-elect of SHSMD, knows that providers are dealing with so many issues at such a fast pace, they still need help knowing how digital fits within their strategy. One way is to find useful insights from the digital touch points in the day-to-day...
by Jared Johnson | Oct 25, 2015 | Blog, Marketing, mHealth, Mobile, Social Media, Strategy
This week marks the one-year anniversary of quitting my job and launching Ultera Digital full time, so it seems an appropriate time to share my vision of what marketing, technology and health care can become in the next five years. My hope is that sharing this vision...
by Jared Johnson | Sep 22, 2015 | Blog, Marketing, Podcast, Strategy
Joe Pulizzi is the founder and CEO of the Content Marketing Institute and the author of Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses. In this episode, Joe gives a recap of Content Marketing World and...
by Jared Johnson | Aug 1, 2015 | Blog, Marketing, Strategy
Haven’t we all looked at another company and thought that they were marketing rock stars? Can’t we all point to a handful of organizations that seem to hit a homerun every time they’re at the plate? Pondering how to measure marketing success isn’t as easy as it...
by Jared Johnson | Jul 29, 2015 | Blog, Health IT, Strategy
Health care needs shared leadership in marketing and IT to make the most of digital teams This is part 3 in a 3-part series about the role of digital marketers in health care. Part 1 focused on why there is a shortage of health care digital marketers. Part 2 discussed...
by Jared Johnson | Dec 1, 2014 | Blog, Mobile, Strategy
It’s time for everyone’s favorite subject: budget! If you are like many marketers, you have been answering questions over the last few weeks justifying this year’s digital spend. Whether you have completed next year’s planning or are still in the process, the...
