Search engine optimization, or SEO. So often misunderstood. So frequently changing. So rarely done well. And so often ailing from neglected, outdated practices or black hat tricks that now only get your pages punished. Jim Bader of Vertical Measures gives us a prognosis for improved health in our search engine marketing. Learn where Google is focusing next, whether it pays to license out your health content, and top tips for content marketing. Whether a vendor, nonprofit or provider, we all need a checkup for our SEO.
Show notes
Air Date: September 19, 2016
Guest: Jim Bader, Senior Director, SEO, Vertical Measures
Personalized videos
Struggling selling to large buying groups in healthcare? Clarity Quest now offers interactive video content personalized to each person involved in the buying cycle with viewing analytics. Visit www.clarityqst.com/marketing-services/video for more info.
Podcast home page and archive
Podcast home page and archive: healthitmarketer.com
Leave a review on iTunes: itunes.apple.com/us/podcast/health-it-marketer-podcast/id1033025131?mt=2
Share your comments on Twitter using #HITMarketerPodcast, or directly to @jaredpiano.