by Jared Johnson | Aug 11, 2015 | Blog
What do you think? Cat’s out of the bag. We are unveiling a sneak peek of the potential logo for the Health IT Marketer podcast, and we want to know what you think. If you are a health IT marketer, we want to involve you because we think you’ll enjoy...
by Jared Johnson | Aug 3, 2015 | Blog, Health IT, mHealth, Mobile
YourCareEverywhere.com is a content-rich patient portal, wellness companion and smartphone app all rolled into one. It is one the newer models of how to connect with patients. I recently spoke with Stephen Outten, content strategy manager for...
by Jared Johnson | Aug 2, 2015 | Blog, Health IT, HITMC
Jared is excited to host the August Healthcare IT Marketing and PR Community (HITMC) Twitter chat on Tuesday, August 4, at noon EDT (9 am PDT). We’ll be discussing a fun topic that is sure to evoke a lively discussion. This chat will focus on “How can you...
by Jared Johnson | Aug 1, 2015 | Blog, Marketing, Strategy
Haven’t we all looked at another company and thought that they were marketing rock stars? Can’t we all point to a handful of organizations that seem to hit a homerun every time they’re at the plate? Pondering how to measure marketing success isn’t as easy as it...
by Jared Johnson | Jul 29, 2015 | Blog, Health IT, Strategy
Health care needs shared leadership in marketing and IT to make the most of digital teams This is part 3 in a 3-part series about the role of digital marketers in health care. Part 1 focused on why there is a shortage of health care digital marketers. Part 2 discussed...
by Jared Johnson | Jul 21, 2015 | Blog, Health IT
Patientco recently released a fully redesigned version of PatientWallet, a Web-based service for patients to pay all of their medical bills in one place and communicate with their provider. I recently spoke with Josh Byrd, Patientco’s director of marketing,...
