by Jared Johnson | Jun 29, 2015 | Blog, mHealth
Put a premium on passion when hiring digital marketers and consultants This is part 2 in a 3-part series about the role of digital marketers in health care. In Part 1, I discussed the shortage of digital marketing talent in health care. Having been on both sides of...
by Jared Johnson | Jun 22, 2015 | Blog, EHR, Health IT, mHealth, Mobile, Wearables
Cloud-based EHR provider Kareo recently launched an Apple Watch app. The app takes advantage of the watch’s interface to improve practice communication, reduce patient wait times and improve productivity. I recently asked Amber Glende, brand marketing manager at...
by Jared Johnson | Jun 18, 2015 | Blog, mHealth
Combination of strategic and technical skills makes them hard to come by, and even harder to retain This is part 1 in a 3-part series about the role of digital marketers in health care. If you’re in a health care organization having a hard time hiring and retaining...
by Jared Johnson | May 28, 2015 | Blog, mHealth, Mobile
Take part in the “Impact of ResearchKit,” the first known survey to measure the potential impact and market readiness of Apple’s ResearchKit among major medical research institutions. This information can assist your institution to assess the benefits and challenges...
by Jared Johnson | Apr 29, 2015 | Blog
Today we celebrate 6 months since taking the leap to a full-time consulting firm. We give a shout out to everyone who has ridden this crazy wave with us. Here’s to the long-term success of Ultera Digital, which is indeed changing the world (thanks for the...
by Jared Johnson | Mar 12, 2015 | Blog, HCIC, mHealth, Mobile
As many of you know, the future of medical research took a giant leap this week. We now live in a world where we can sign up for medical research studies from an iPhone. The San Francisco Chronicle reported that an impressive 11,000 iPhone users signed up for a...
