The healthcare consumer now expects continual engagement, and it requires a change in thinking for providers, payers, and everyone in the care continuum. This is the second in a two-part series recorded at the Connective DX Healthcare Executive Forum. Aaron Watkins, senior director of Internet strategy at Johns Hopkins Medicine, shares his experience in winning over internal stakeholders on Web initiatives through enablement and empathy. Then Blue Cross Blue of Massachusetts’ Matt Templeton gives a crash course in design thinking using energetic examples. Ultimately, the pair shows how top health systems are driving digital experience innovation.

Show notes

Air Date: April 27, 2016
Guests: Aaron Watkins, senior director of Internet strategy, Johns Hopkins Medicine, and Matt Templeton, design thinking lead, Blue Cross Blue Shield of Massachusetts

Recorded at the Connective DX Healthcare Executive Forum

This week’s episode doesn’t follow my traditional format of me interviewing a guest. It was recorded live during the Connective DX Healthcare Executive Forum, which was held in Boston on March 31. The forum was a gathering of senior healthcare executives from providers, payers, agencies, startups and technology vendors.

Here is a comprehensive write-up about the event from Jeff Cram.

Special thanks to the Connective DX team led by James Gardner and Dave Wieneke. On top of being gracious hosts, they put out a great newsletter on digital experience and related trends called Connective Thinking.

If you missed part one with Forrester Research’s Kate McCarthy, check it out here.

About Aaron Watkins

Aaron.Watkins.JHMAaron leads Johns Hopkins Medicine’s first integrated team of internet and digital professionals in executing a comprehensive digital strategy across a highly distributed health system including: five hospitals, a home health care services company, an employee health plan provider, a community physicians group, and the Johns Hopkins School of Medicine.

Through a collaborative user-focused approach, Aaron’s team crafts digital strategy that connects worldwide users to the value of Johns Hopkins Medicine’s research, education and patient care.

Watkins’ strategic leadership has grown the expertise of his digital team and positioned as the third most visited hospital or academic medical center web property in the world.

About Matt Templeton

Matt_TempletonMatt Templeton is an artist, designer and educator. His work has been exhibited internationally, received critical acclaim and is in various collections and publications.

He has worked as a designer with businesses of all shapes and sizes. He is currently working as Innovation Catalyst at Blue Cross Blue Shield of Massachusetts. He has also professed his faith in art and design at many different schools, including the School of the Museum of Fine Arts and RISD.

The thread through all of Matt’s work is human-centered design; creative confidence; and helping people work with more skillfulness, effectiveness and delight. In his free time Matt enjoys surfing the cold waters off of New England and making music with his daughter. He plays well with others and always cleans up after himself.

About Connective DX

Connective DX is a digital experience agency that helps organizations embrace the power of digital, align around the customer, and take control of their future.

The firm hosts the Delight Conference, dedicated to brands and professionals that care about making experiences people love. The two-day event in Portland, Oregon, gathers leaders working at the intersection of business, design and technology in an intimate forum that encourages big ideas, interactive discussions and lasting connections.

For more, visit

Tell us how to improve

Tell us in 3 minutes how we can improve the podcast by taking our new listener survey.

Engage with us!

Podcast home page:
Subscribe and leave a review on iTunes:
Subscribe and leave a review on Stitcher Radio:
Tweet your comments to @jaredpiano using the hashtag #HITMarketerPodcast.