Cari McLean, director of social media for HIMSS, shares tips from the trenches on how health IT organizations can stand out using social media. Learn the importance of being human in your strategy, which platforms are trending and what tools can make your life easier. Share your comments here or on Twitter using #HITMarketerPodcast.
Show notes
Air Date: September 16, 2015
Guest: Cari McLean, director of social media, HIMSS
| 1:25 | Thoughts from hosting #kareochat Twitter chat on healthcare podcasting Find list of favorite podcasts here |
| 4:22 | Introducing new segment – Hot Minutes |
| 6:17 | Hot Minute #1: #WeAreNotWaiting |
| 8:09 | Hot Minute #2: Airstrip Apple Watch App Sense4baby |
| 10:08 | Introduction of Cari McLean and HIMSS |
| 12:16 | What is the current state of HIT social media – what platforms and approaches are trending? |
| 15:56 | Social media video trends – shrinking attention spans |
| 19:25 | Is Facebook useful for B2B/health IT? |
| 21:32 | Google+ (adios), Periscope (jury’s still out), Instagram (fun, but does it tie to our core business objectives?) |
| 25:14 | Tips for health IT to stand out in social media (hint: be human and use emotion!) |
| 27:29 | Bonus question 1: What’s the best book you’ve read lately? |
| 29:01 | #IHeartHIT Campaign – Making health IT “human” |
| 36:54 | Tools and work hacks |
| 43:59 | Bonus question 2: If you could join a music group or band for a day, who would it be? |
Here are some of the tools that Cari uses to manage and expedite her social media initiatives
HootSuite – management
Simply Measured – insight on effectiveness and performance of content, automating their reporting
Google Analytics
AllTop – curating top stories – aggregating trending content on a certain topic
FollowerWonk – finding the optimal times to share messages, learning where audiences are located
Guest biography
Our guest today is Cari McLean, the Director of Social Media at HIMSS. HIMSS is a global, cause-based enterprise that produces thought leadership, events, media and market intelligence to drive transformation of health care around the world through information technology. Cari directs the social media strategy for HIMSS’ five business units, which foster the most authoritative and engaged social audience through resourceful content and provocative digital experiences. Cari also leads and develops HIMSS Media’s social marketing solutions for health and healthcare technology companies.
Under her leadership, the HIMSS Social Media Team earned the Best Social Media Program Award at the 2015 Health IT Marketing & PR Conference and was recognized by BizBash for its creative social media marketing tactics at HIMSS12 and HIMSS14. Cari also established the Annual HIMSS Conference & Exhibition as the most tweeted about healthcare conference in 2012-2014. Cari joined HIMSS in 2006 and is currently earning her MBA at the University of Illinois at Urbana-Champaign.
Connect with Cari on LinkedIn or Twitter.