We have the pleasure of welcoming Colin Hung on this week’s episode of the Health IT Marketer Podcast. Colin has played a big part in the development of the health IT marketing community.
We also have a special announcement from John Lynn about the 2016 Healthcare IT Marketing and PR Conference (HITMC).
Air Date: September 30, 2015
Guest: Colin Hung, director of marketing, Stericycle Communication Solutions
|0:48||Show notes now available at ulterablog.com|
|3:28||Good luck with the ICD-10 roll-out!|
|5:45||Special announcement from John Lynn!|
|7:01||Insider details about HITMC 2016!|
|9:25||Introducing Colin Hung|
|10:50||What social media strategies are working in health IT?|
|12:55||How often do I post to maximize engagement?|
|16:03||How do I know which social media channels to invest in?|
|17:56||Winning on Twitter|
|20:43||The #hcldr Twitter chat takes place Tuesdays at 8:30 pm Eastern|
|24:38||What do you get out of a Twitter chat?|
|27:21||Bonus question 1: What’s the best book you’ve read lately?|
|30:56||The need for building social media communities in health IT|
|33:38||What areas in healthcare are growing in social media?|
|36:53||What tools can help me manage my Twitter community?|
|38:13||Just jump in!|
|40:24||Bonus question 2: If you could join a music group or band for a day, who would it be?|
Colin uses these tools to manage his social media communities:
- TweetDeck — managing posts and listening
- Symplur — finding conversations by topic
- SocialBro — measurement, analytics, managing connections
- Twitter — trending topics
Colin brings energy, creativity and a win-together attitude to his role as director of marketing for Stericycle Communication Solutions. For the past 20 years Colin has helped various healthcare & IT companies launch new products, enter new markets and achieve breakthrough revenue growth. Colin is extremely passionate about improving healthcare. He co-founded and manages the popular healthcare leadership Twitter community (#hcldr). He is also on the leadership team of HackingHealth – a volunteer organization that is dedicated to driving innovation in healthcare. Colin is a registered Professional Engineer in the province of Ontario and finally got a chance to use his degree when he helped to design a 20×20 island booth that won Exhibitor Magazine’s top honor in 2011.
Connect with Colin on Twitter: @colin_hung.
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