by Jared Johnson | Mar 2, 2016 | Blog, Marketing, mHealth, Podcast
Just as “health care” no longer means only check-ups, “marketing” no longer means only acquiring new patients. Join Shawn Gross, chief digital strategist and health care lead at White Rhino, as he discusses how hospital marketers benefit by shifting their focus to...
by Jared Johnson | Feb 9, 2016 | Blog, Digital Health, Podcast
Strap on your seat belts and try to keep up! @SeattleMamaDoc gives a fast-paced, highly insightful look at how digital health keeps evolving and what providers must do to provide the best care for patients who are now using every resource at their disposal to research...
by Jared Johnson | Feb 3, 2016 | Blog, Health IT, Patient Engagement, Podcast
e-Patient Dave is a leading spokesman for the patient engagement movement. In this exclusive interview, Dave describes health IT’s role in empowering patients and the ensuing culture war between e-patients and the clinician community, from governments running ads to...
by Jared Johnson | Jan 26, 2016 | Blog, Marketing, Podcast
Aaron Watkins has worked for years to blow the doors off of silos at one of the world’s most renowned academic medical institutions, Johns Hopkins. Has your Internet strategy team ever run ads on Facebook and LinkedIn targeting employees? Have you grown too...
by Jared Johnson | Jan 20, 2016 | Blog, Marketing, Podcast, Social Media
Christoph Trappe was ranked #1 in the 2015 #HIT99, the annual list of who is contributing to health IT online communities. He shares his bold predictions for 2016 health IT marketing, including everything from videocasting apps to Twitter tools to authentic...
by Jared Johnson | Jan 12, 2016 | Blog, Marketing, mHealth, Podcast, Social Media
Dr. Justin Smith, better known as the popular online pediatrician @TheDocSmitty, advocates the value of clinicians being active with social media and digital health tools. Unlike other physicians, he chose years ago not to complain about patients who empowered...
