Kathy Divis, founder of the Health Care Internet Conference (HCIC) and president of consulting firm Greystone.net, offers simple, proven ways to address three key digital marketing challenges in health care: silos, limited resources, and managing change. Learn why it is essential that your website has tangible benefits for all users.
Show notes
Air Date: December 23, 2015
Guest: Kathy Divis, president, Greystone.net, founder of the Health Care Internet Conference (HCIC)
| 1:11 | Introducing Kathy Divis |
| 2:27 | Highlights from HCIC 2015 |
| 4:20 | What trends are you seeing in health care digital marketing? |
| 7:02 | What pain points should health care marketers pay attention to? |
| 10:59 | How can a health IT marketer move digital marketing forward? |
| 14:00 | Bonus question: If you could join a music group or rock band for a day, who would it be? |
| 16:20 | Final thoughts |
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