by Jared Johnson | Nov 4, 2015 | Blog, HCIC, Internet of Things, Marketing, mHealth, Podcast, Wearables
This is a special co-production with the hosts of the Crux Points podcast, Steve Koch and Russ Maloney from Sitewire Health. Steve and Russ join Jared to give a preview of their upcoming presentation at the 19th Annual Health Care Internet Conference on emerging...
by Jared Johnson | Nov 2, 2015 | Blab, Blog, Health IT, HITMC, Marketing, Periscope, Social Media
I love the attention being given to Periscope and Blab. My friend (and yours) Chuck Webster has blogged about both platforms and used them extensively. Dr. Brian Stork gave a great summary of his experience with Periscope here. Dr. Jimmie Legan, Sean Erreger, John...
by Jared Johnson | Oct 27, 2015 | Blog, Podcast
Linda Stotsky points out specific ways the health care system can stand up for patient advocacy. Linda addresses questions such as how to overcome resistance in the system and what marketers can do about it by including the patient voice in their storytelling. You...
by Jared Johnson | Oct 26, 2015 | Blog, Health IT, HITMC
This month’s HITMC Twitter chat addressed the question, “What can healthcare marketing learn from other industries?” Here’s an example that was too long to fit into 140 characters, but which I think is highly relevant to our community. The Car Dashboard...
by Jared Johnson | Oct 25, 2015 | Blog, Marketing, mHealth, Mobile, Social Media, Strategy
This week marks the one-year anniversary of quitting my job and launching Ultera Digital full time, so it seems an appropriate time to share my vision of what marketing, technology and health care can become in the next five years. My hope is that sharing this vision...