by Jared Johnson | Aug 16, 2016 | Blog, Digital Health, mHealth, Patient Engagement, Podcast
Is there a grain of truth in the controversial claim that digital health is the snake oil of the 21st century? How is the connected health experience changing, and how can everyone keep up? Join industry veteran John Sharp, senior manager of the Personal Connected...
by Jared Johnson | May 17, 2016 | Blog, Digital Health, Health IT, Marketing, mHealth, Mobile, Podcast
Dr. Matt Patterson, president of AirStrip, levels with listeners about how to craft effective marketing messages based on what doctors really want. Physicians often just want to be left alone to do their work, and they are tired of being told that something new is...
by Jared Johnson | Apr 19, 2016 | Big Data, Blog, Digital Health, Marketing, mHealth, Patient Engagement, Podcast, Social Media
Mandi Bishop, a.k.a. @MandiBPro, is one of the best-known health IT influencers, but that doesn’t mean that everyone is using best practices when attempting to engage her in influencer marketing campaigns. Learn from the pro as she dishes on tips for approaching...
by Jared Johnson | Mar 29, 2016 | Blog, Digital Health, mHealth, Patient Engagement
Dr. Danny Sands, co-founder of the Society for Participatory Medicine, shares candid insights on overcoming clinicians’ #1 concern about engagement, a patient who changed his lifestyle after seeing his doctor’s office notes, how technology tools should speak to the...
by Jared Johnson | Mar 8, 2016 | Blog, Digital Health, mHealth, Patient Engagement, Podcast
Dr. Richard Milani gives an insightful look behind the scenes at how their health system got buy-in for the O Bar, the revolutionary in-person patient engagement experience inside their hospitals. Learn how their clinical team approaches challenges of bringing mobile...
by Jared Johnson | Mar 2, 2016 | Blog, Marketing, mHealth, Podcast
Just as “health care” no longer means only check-ups, “marketing” no longer means only acquiring new patients. Join Shawn Gross, chief digital strategist and health care lead at White Rhino, as he discusses how hospital marketers benefit by shifting their focus to...
