by Jared Johnson | May 17, 2016 | Blog, Digital Health, Health IT, Marketing, mHealth, Mobile, Podcast
Dr. Matt Patterson, president of AirStrip, levels with listeners about how to craft effective marketing messages based on what doctors really want. Physicians often just want to be left alone to do their work, and they are tired of being told that something new is...
by Jared Johnson | Dec 22, 2015 | Blog, HCIC, Marketing, Mobile, Podcast
Kathy Divis, founder of the Health Care Internet Conference (HCIC) and president of consulting firm Greystone.net, offers simple, proven ways to address three key digital marketing challenges in health care: silos, limited resources, and managing change. Learn why it...
by Jared Johnson | Dec 8, 2015 | Big Data, Blog, Marketing, Mobile, Podcast, Social Media, Wearables
Medical futurist Fard Johnmar announces a new global study that is examining four key trends in health care — wearables, big data, mobile and social media — and how health providers are responding. Tune in as he discusses how health IT organizations must use and...
by Jared Johnson | Nov 16, 2015 | Blog, HCIC, Internet of Things, Marketing, mHealth, Mobile, Wearables
This post originally appeared on HL7HealthStandards.com in conjunction with the #HITsm tweet chat and is based on a presentation at the Health Care Internet Conference that I gave with Steve Koch and Russ Maloney. The #HITsm tweet chat takes places on Fridays at noon...
by Jared Johnson | Oct 25, 2015 | Blog, Marketing, mHealth, Mobile, Social Media, Strategy
This week marks the one-year anniversary of quitting my job and launching Ultera Digital full time, so it seems an appropriate time to share my vision of what marketing, technology and health care can become in the next five years. My hope is that sharing this vision...
by Jared Johnson | Aug 3, 2015 | Blog, Health IT, mHealth, Mobile
YourCareEverywhere.com is a content-rich patient portal, wellness companion and smartphone app all rolled into one. It is one the newer models of how to connect with patients. I recently spoke with Stephen Outten, content strategy manager for...
