by Jared Johnson | Jan 12, 2016 | Blog, Marketing, mHealth, Podcast, Social Media
Dr. Justin Smith, better known as the popular online pediatrician @TheDocSmitty, advocates the value of clinicians being active with social media and digital health tools. Unlike other physicians, he chose years ago not to complain about patients who empowered...
by Jared Johnson | Jan 6, 2016 | Blog, Marketing, Podcast
International bestselling author and acclaimed strategist David Meerman Scott shares the keys to newsjacking, one of the hottest forms of real-time marketing. He explains how a blog post was worth $16 million in sales, what Lindsay Lohan’s money troubles had to...
by Jared Johnson | Dec 22, 2015 | Blog, HCIC, Marketing, Mobile, Podcast
Kathy Divis, founder of the Health Care Internet Conference (HCIC) and president of consulting firm Greystone.net, offers simple, proven ways to address three key digital marketing challenges in health care: silos, limited resources, and managing change. Learn why it...
by Jared Johnson | Dec 15, 2015 | Health IT, Podcast, Trade shows
Joe Lavelle, host of the intrepidNOW Healthcare podcast, shares how his team creates rich content at trade shows and gets the booth traffic that clients want. Hint: they don’t waste their trade show dollars on cheap pens or T-shirts! We also spend a few...
by Jared Johnson | Dec 8, 2015 | Big Data, Blog, Marketing, Mobile, Podcast, Social Media, Wearables
Medical futurist Fard Johnmar announces a new global study that is examining four key trends in health care — wearables, big data, mobile and social media — and how health providers are responding. Tune in as he discusses how health IT organizations must use and...
