by Jared Johnson | Nov 17, 2015 | Blab, Blog, Marketing, Podcast, Social Media
Janet Kennedy, host of the Get Social Health Podcast, gets social with us by talking about how health care providers can start engaging on social media. Hear her insights on claiming your existing social media profiles, listening to and responding to comments and...
by Jared Johnson | Nov 16, 2015 | Blog, HCIC, Internet of Things, Marketing, mHealth, Mobile, Wearables
This post originally appeared on HL7HealthStandards.com in conjunction with the #HITsm tweet chat and is based on a presentation at the Health Care Internet Conference that I gave with Steve Koch and Russ Maloney. The #HITsm tweet chat takes places on Fridays at noon...
by Jared Johnson | Nov 10, 2015 | Blog, Health IT, Marketing, Podcast
Gabriel Weinberg explains the quantifiable process that he has used to help startups gain traction and rapidly acquire customers. Along the way, he has learned some unexpected lessons about how to select the right marketing channels when time and budgets are at a...
by Jared Johnson | Nov 4, 2015 | Blog, HCIC, Internet of Things, Marketing, mHealth, Podcast, Wearables
This is a special co-production with the hosts of the Crux Points podcast, Steve Koch and Russ Maloney from Sitewire Health. Steve and Russ join Jared to give a preview of their upcoming presentation at the 19th Annual Health Care Internet Conference on emerging...
by Jared Johnson | Nov 2, 2015 | Blab, Blog, Health IT, HITMC, Marketing, Periscope, Social Media
I love the attention being given to Periscope and Blab. My friend (and yours) Chuck Webster has blogged about both platforms and used them extensively. Dr. Brian Stork gave a great summary of his experience with Periscope here. Dr. Jimmie Legan, Sean Erreger, John...
by Jared Johnson | Oct 27, 2015 | Blog, Podcast
Linda Stotsky points out specific ways the health care system can stand up for patient advocacy. Linda addresses questions such as how to overcome resistance in the system and what marketers can do about it by including the patient voice in their storytelling. You...
